State of Qatar
+974 7195 7028
+974 7079 6975
Diversified Corporate Holdings • Qatar

AL SARMADI GROUP

Building Excellence. Creating Experiences. Growing Brands.

A diversified Qatar-based business group operating across MEP maintenance, building maintenance, trading, and interior fit-out, alongside its subsidiary companies in events, entertainment, fashion, and lifestyle.

Al Sarmadi Group Official Logo
One Group. Multiple Possibilities.
05 Core Sectors
02 Iconic Brands
100% Qatar Focus
About The Group

Enduring Quality. Diverse Ventures.

Rooted in Qatar, Al Sarmadi Group unites heavy engineering prowess with modern lifestyle excellence under an agile holding group structure.

Al Sarmadi Group is a diversified business group operating directly across MEP maintenance, building maintenance, materials trading, and interior fit-out, while creative ventures in events, entertainment, fashion, and lifestyle are spearheaded through its specialized subsidiary companies.

Core Operating Philosophy
01. Understand the requirement.
02. Deliver the solution.
03. Build the relationship.

Core Industrial Operations

Comprehensive MEP maintenance, preventive building upkeep, and interior fit-out backed by certified materials trading.

Subsidiary Ventures

Pioneering entertainment and luxury lifestyle through the Group's dedicated subsidiary companies—NAJ Events Management and House of Jessie.

Core Operations

OUR BUSINESS

Integrated expertise across MEP maintenance, facility services, materials and interiors.

01

MEP Maintenance

Specialized engineering infrastructure and preventive maintenance delivering precision mechanical, high-voltage electrical, plumbing, and climate control solutions.

MEP maintenance & upkeep Mechanical & HVAC systems Electrical maintenance Plumbing & drainage Preventive & corrective upkeep
02

Building & Facility Maintenance

Comprehensive facility upkeep, specialized building restorations, and preventive maintenance across commercial and residential developments.

Building maintenance Facility upkeep Preventive & corrective maintenance Swimming pool & fountain works Renovation and refurbishment
03

Renovation & Refurbishment

Specialized building upgrades, structural repairs, exterior refurbishment, and landscaping executed with meticulous standards.

Renovation & upgrades Structural refurbishment Landscaping works Project execution
04

Materials Trading

Reliable supply chain sourcing and distribution of high-grade building components, MEP supplies, and architectural hardware.

Building materials MEP materials Plumbing & electrical Flooring & finishing Hardware
05

Interior Fit-Out

Bespoke commercial, corporate, and luxury residential interior transformations with master joinery and ceiling craft.

Office & retail fit-outs Residential interiors Partitions & ceilings Joinery & finishing
Subsidiary Companies & Brands

OUR BRANDS

Extending the Group’s footprint into premium experiences, high-profile entertainment, and luxury lifestyle fashion through specialized subsidiary entities.

NAJ Events Gala Production
NAJ Official Logo
Child Company • Events • PR • Entertainment • Influencers

NAJ EVENTS MANAGEMENT

NAJ Events Management is a dedicated subsidiary company of Al Sarmadi Group, driving creative and entertainment experiences that connect brands, people, influencers, celebrities and audiences.

Corporate Event Management
Brand & Product Launches
PR & Media Relations
Celebrity & Influencer Mgmt
Brand Activations
Red-Carpet & Fashion Events
Hosting & Entertainment
Digital & Social Campaigns
House of Jessie Luxury Haute Couture
House of Jessie Official Logo
Child Company • Fashion • Accessories • Elegance

HOUSE OF JESSIE

House of Jessie is a dedicated fashion and lifestyle subsidiary under Al Sarmadi Group, bringing together elegance, contemporary styling and Indian craftsmanship.

Sarees
Suits
Lehengas
Jewellery
Fashion Accessories
Special Occasion Wear
Corporate Structure

THE AL SARMADI ECOSYSTEM

A synchronized corporate hierarchy orchestrating MEP maintenance capabilities and high-impact lifestyle ventures.

AL SARMADI GROUP

Parent Holding • State of Qatar
Core Industrial & Infrastructure Units
MEP Maintenance
Mechanical, Electrical & HVAC
Building Maintenance
Facilities & Upkeep
Renovation & Refurbishment
Restoration & Upgrades
Materials Trading
Procurement & Supply
Interior Fit-Out
Architectural Finishing
Subsidiary Child Companies (Creative & Lifestyle Divisions)
NAJ Events Management (Child Company)
Events • PR • Entertainment • Influencer & Celebrity Management
House of Jessie (Child Company)
Fashion • Luxury Accessories • Craftsmanship & Elegance
Executive Leadership

LEADERSHIP

Steering Al Sarmadi Group through strategic governance, dynamic cross-industry expansion, and client commitment.

Kumar Ankit Gupta - Founder, Al Sarmadi Group

KUMAR ANKIT GUPTA

Founder – Al Sarmadi Group

Kumar Ankit Gupta founded Al Sarmadi Group with a vision of building a diversified business platform across MEP maintenance, facility management, trading and associated industries.

His focus is on sustainable growth, strong partnerships and delivering practical solutions to clients.

Jessie Fernandes - Managing Director, Al Sarmadi Group

JESSIE FERNANDES

Managing Director – Al Sarmadi Group

Jessie Fernandes brings experience across business development, real estate, fashion, branding, events and entrepreneurship.

She contributes to the Group's strategic growth while leading its creative and consumer-facing ventures, including House of Jessie and NAJ Events Management.

Long-Term Horizons

OUR VISION

To build a diversified and trusted business group that creates value across MEP maintenance, trading, and engineering, while empowering its subsidiary brands in entertainment and lifestyle to continuously expand into new opportunities.

Purpose In Action

OUR MISSION

To deliver reliable solutions, build lasting partnerships and create businesses that combine commercial strength with creativity and innovation.

Foundational Tenets

CORE VALUES

01
Quality
02
Integrity
03
Innovation
04
Reliability
05
Customer Satisfaction
06
Growth
The Brand Ethos
WE BUILD. WE CONNECT. WE CREATE.

One Group. Multiple Possibilities.

Direct Engagement

LET'S CONNECT

Have a requirement, project or business opportunity? Let's start a conversation.

Primary Executive Line
Direct Corporate Line
Corporate Hub
Based in Qatar